Synthos
Inbound call tracking platform for advertisers and pay-per-call businesses
About Project
Synthos is an inbound call tracking and routing platform built for advertisers and pay-per-call businesses. It is designed to help businesses manage, measure, and optimize inbound calls as a performance channel.
Frontend:
React, TypeScript, Redux Toolkit, Tailwind CSS, Chart.js (Analytics Dashboard)
Backend:
Node.js, Express.js
Database:
PostgreSQL
Real-time & Communication:
Twilio (Voice API), WebSockets (Live Call Updates)
Call Tracking & Routing:
Call Routing Engine (IVR, Rules-based Routing), Call Tracking & Attribution System
Analytics & Reporting:
Call Analytics Dashboard, Conversion Tracking & Campaign Performance
Caching & Queues:
Redis, BullMQ (Background Jobs)
Integrations:
Google Ads (Call Tracking Attribution), CRM Integrations (Webhook/API-based)
Cloud:
AWS (EC2, S3, Lambda)
Client Requirements
The client needed a call management system that could turn inbound calls into measurable business data. The product had to support routing, reporting, and performance visibility.
Key Challenges
A major challenge in inbound call businesses is connecting call source, routing logic, and conversion outcome in one system. Without that visibility, optimization and attribution become difficult.
Our Approach
We approached the platform around call tracking, routing, and reporting so businesses could monitor call sources and improve campaign performance. This gave the product a strong operational and revenue-focused positioning.
Use Cases
Synthos is best suited for advertisers, pay-per-call networks, inbound lead generation, and campaign performance optimization.
Features
Inbound call tracking and routing platform for performance-driven businesses
Synthos is a call management platform built for businesses that rely on inbound calls as a key revenue channel, such as advertisers and pay-per-call networks. It enables organizations to track, route, and analyze calls in real time, providing visibility into call sources, performance, and outcomes.
Call tracking
Captures detailed data on inbound calls, including source, duration, and outcomes.
IVR routing
Uses interactive voice menus to guide callers to the appropriate department or service.
Caller profiling
Provides contextual information about callers to improve handling and decision-making.
White-label support
Allows businesses to deploy the platform under their own branding for client-facing use.
Call analytics
Offers insights into call performance, helping optimize marketing and operations.
